Develop your practical business and marketing skills alongside a strong academic understanding, and pursue a rewarding career across a wide range of commercial and public sector organisations with this challenging and comprehensive Foundation Degree in Business and Marketing.
Explore marketing specific skills and business models, enhance your marketing management abilities and build your knowledge of today’s dynamic and ever changing organisations. With a wide range of transferable skills and practical work experience, you’ll be well placed to begin your career or advance your current roles and position.
- Openshaw Campus
- Full Time
- 2 years
- September 2019
• BSc/BA/Masters in subject specific and/or Education
• Industry Experience
Academic Entry requirements
• 64 UCAS tariff points from A2 or BTEC diploma in a relevant subject
• Pass in other business related qualifications of NVQ level 3; VCTC
• Pass in Access to HE in a relevant subject with at least 45 credits at level 3
• 3 GCSEs including English Language and Mathematics A* to C or 9 to 4 where numeric grades are being awarded
Non-academic entry Requirements
All none standard entry applicants will be individually interviewed by the programme leader to assess suitability and clarify any further actions to be taken. You should have a curriculum vitae and supporting evidence of both employment and education; including references.
What will I be studying?
Year 1: Dynamic Business Environment (30 credits)
Understand the range of dynamic factors in the general business environment over which organisations may have limited, if any control over, exploring the topics of markets and globalisation, technological development, fundamental macroeconomic elements and concepts, social, cultural and ecological factor
Year 1: Ideas, Creativity and Entrepreneurship (30 credits)
Develop your enterprising behaviours, skills and attributes, and build your awareness of entrepreneurial career paths and responsible entrepreneurship.
Year 1: Principles of Marketing (30 credits)
Examine and interpret key marketing concepts like: marketing orientation and practice; the marketing mix; marketing research and the use of financial techniques; planning and budgeting; ratio analysis and evaluation; marketing applications of consumer psychology and behaviour; digital marketing and the changing approaches to communication; the marketing environment and marketing ethics.
Year 1: Understanding and Managing People (30 credits)
Explore the range of concepts and models related to understanding and managing people, work and behaviour in national and international organisations.
Hewing Hewings, M. (2005) Advanced Grammar in Use: A Self-Study Reference and Practice Book for Advanced Learners of English
Moore, Moore, S. (2010) The Ultimate Study Skills Handbook
Moore, Moore, S., & Dawsonera. (2010) The Ultimate Study Skills Handbook.
How will I be assessed?
Assignment tasks are based around industry scenarios and are practical in many of the modules. Development of self-reflection, awareness and evaluation of your own skills are built into tasks so you can reflect and develop your skills further. Some assessments also include elements of self and peer group assessments. All are marked out of 100%.
• Formative assessment (developmental) takes a wide variety of forms e.g. seminars; regular weekly tutorials; interaction in class; peer feedback on in-class presentations; workshop activity with feedback; on-line quizzes; tutor feedback on group and project work; and regular final assessment monitoring with guidance to improve. Examples of final assessments include:
• Role plays e.g. interviewing, appraisals
• Work based research on a chosen topic e.g. Managing and implementing change within the customer service department of M&S
• Examinations e.g. multiple choice & essay style
• Academic business reports e.g. Investigation of the marketing plans of an organisation
• Business presentations e.g. Business proposals, Global Market analysis
• Business meetings e.g. Discussions of environmental sustainability
• Essay’s e.g. Comparing & contrasting management philosophies
• Portfolios e.g. compilation of practical skills developed in management functions
• Personal Development Plan e.g. file identifying personal skills development and areas to improve
What are the careers that this will lead to?
• Marketing in industry and commerce
• Marketing planning
• Public relations
• Sponsorship and digital marketing
You could work as:
• Account Manager
• Administration Manager
• Business Marketing Analyst
• Business Developer, Marketing Management Consultancy
• Marketing Communication Executive
• Market Research Analyst
• Marketing Project Manager
• Product Manager
• and many other management and supervisory positions at all levels.
Fees, Finance and Funding
Your tuition fees for each year of your course.
Help with your living costs e.g. rent, food, clothing, course materials, entertainment.
You can find more details, including the actual tuition fee charged on our Fees, Funding and Finance Page.
Course Associated Costs
Campus printing costs start from 5p per page.
Estimated costs are £300 for a laptop up to £100 each year for books and printing.