Overview

Website: www.graphicsandadvertisingmcr.co.uk

Twitter: @bafd_gda

Want to get ahead in the creative industries? Then join us on the fast paced, cutting-edge, industry focused Graphic Design and Advertising industry course @ UCEN Manchester.

You will work closely with a variety of industry practitioners and specialist tutors supported by ex-students who return yearly to share their experiences, achievements and up-to-date practices in digital and traditional based media.

Studying in Manchester offers an array of exciting opportunities and strong industry links with Ahoy, AmazeRealise and Studio North, our in-house alumni event and the annual visit to 4Designers London, ensures our students have their fingers on the pulse of the design world.

In our fully equipped studio, you will be encouraged to push your creative boundaries and to experiment with an array of materials and making processes to develop original concept-driven solutions. Assignments will focus on real world problems through a series of competitions, client and industry set briefs often concluding in pitching and feedback sessions from industry.

The art of visual communication is underpinned by design theory and commercial marketing know-how to take your work to the next level and enrich your personal portfolio. Witness your confidence grow as you master specialist industry software, learn how to pitch ideas, compete in national competitions, manage clients and present your work in the final year showcase. Alumni locations include digital and branding agencies: AmazeRealise, Ahoy, Studio North, W12 Studios, Degree 53, BooHoo, McCann, BDP.

Location
Fielden Park Campus
Attendance
Full Time
Duration
2 years
Start
September 2019
Awarding Partner:
Manchester Metropolitan University
Alex Komlosy
Alex Komlosy has been in the design industry for 25 years, working with SME’s, blue chip & public sector clients such as National Express, Manchester Council and The Home Office with experience in a range of roles from art-working through to creative directing and client facing.

Teaching passions include developing students’ visual proficiency, bringing current thinking on how to create and communicate commercial design and advertising solutions and running application workshops.

Paolo Feroleto
Practicing freelance graphic designer with 20 years’ experience working at a variety of small to larger design agencies with clients such as M&S, CocaCola, Tesco, Powergen, FHP City Living, Metropolitan Housing Trust, Budweiser, Commerzbank and Sanctuary records. Paolo currently runs specialist services in Design, Live illustration Recording & Spatial Graphics.

Alexandra Jackson
A multi skilled creative with a passion for design and moving image and an eye for detail. Never happier then when unlocking the creative potential of the students in front of me.

During my ten years as a tutor in the creative media department at The Manchester College/UCEN I have worked across a variety of courses such as Graphic Design, Animation, Film and TV and New Media, teaching fundamental design skills, contextual studies and importantly assisting learners as they bridge the gap between academic and vocational practice.

Ideas Generation, visual communication, mark-making, character design and storytelling are pivotal to my teaching practice ensuring I develop material that keeps my learners engaged, challenged and on point as they begin to make creative waves in the world of design and motion graphics.

• Students that have passed a recognised Access programme will also be considered

• 64 UCAS Tariff Points

• GCSE English Language and Mathematics A* to C or 9 to 4 where numeric grades are being awarded
Mature applicants (aged 21 or over) who are able to demonstrate relevant skills or knowledge gained in employment or vocational activity will be considered and may be invited to interview.

Your suitability for Foundation Degree study may be assessed by interview.


Year 1: Advertising (30 credits)
Learn the differences between designing and advertising, deconstructing a product/service, presenting its benefits in a persuasive manner, and creating engaging and persuasive scamps and copywriting – all before any work on aesthetics even begins!

Year 1: Branding (30 credits)
With industry input, pitches and feedback this unit Identify the key features that drive an identity and how they are represented across print and screen media… Think beyond the logo.

Year 1: Professional and Academic Development (30 credits)
Learn to solve problems through the power of research. Focus on developing and re-enforcing your critical, analytical, academic and linguistic skills, as you prepare and plan for both graduate level study and a future professional care

Year 1: Visual Literacy (30 credits)
Explore the design principles and skills that provide the structure around graphic design, focusing on design process, content differentiation, layout fundamentals and the anatomy of typography, exploring the relationship between them. design process, content differentiation, layout fundamentals and the anatomy of typography, exploring the relationship between them.

Year 2: Industry Practice (30 credits)
Gain up-to-date skills and principles in the digital Industry through client set realistic briefs focusing on digital design and advertising with specialist application skills, studio visits, workshops and industry pitches with feedback.

Year 2: Practice Based Research Project (30 credits)
The mentor programme on this unit puts students in charge of their studies through facilitating placements, job opportunities, portfolio crits, live briefs and more. The unit aims to provide students with the opportunity to further explore discipline-specific knowledge and undertake a research project in a self-selected area of professional practice.

Year 2: Self Directed Project (30 credits)
In preparation for the final Top-up year or industry work this unit enables students to develop their own interests and direction through writing or finding a suitable creative brief. Students are supported in framing and planning this significant project so that they can manage it autonomously. Work will be ‘shown’ at the end of year show, planned, branding, promoted, marketed and hosted by the students themselves.

Year 2: Specialist Practice (30 credits)
Find individual direction and purpose within the design and advertising industry though exploration of personal interests and specialist disciplines through multiple outward facing briefs with broad creative opportunities.
Smile in the Mind (edition 1 or 2. Beryl McAlhone/David Stuart. ISBN 0714838128
Type and Typography. Phil Baines/Andrew Haslam. ISBN 1856694372
The Advertising Concept Book. Think Now, Design Later. Peter Barry. ISBN – 0500514054
Ambrose, G. and Harris, P. (2008) The Production Manual: A Graphic Design Handbook
Lupton, E. (2010) Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students
Ingledew, J. (2011) The A-Z of Visual Ideas : How to Solve any Creative Brief
Barker, S. and Cole, R. (2009) Brilliant project management: what the best project managers know, do and say. Harlow: Pearson Business.
Clayton, M. (2010) Brilliant time management: what the most productive people know, do and say. Harlow: Pearson Business.
Fletcher, A. (2001) The art of looking sideways. London: Phaidon.
Hegarty, J. (2011) Hegarty on advertising: turning intelligence into magic. London: Thames and Hudson.
Pricken, M. (2010) Creative advertising. London: Thames and Hudson.

On-going Feedback - You will be assessed in an on-going manner and give feedback on a one-to-one basses through weekly studio teaching and critique’s. The course offers full tutor contact hours and your feedback will come from tutors in group crits (or one-to-one sessions) with guest speakers and / or industry practitioners and companies.

Final Module Assessment – Your project success will be assessed through the final pieces you submit for each project, for example:

• Artwork
• Online pieces
• Sketchbooks
• Written Documents
• Pitches & presentations
Placements are an established route into the industry with this course offering all year-round placements from the 2nd year at our full-service marketing department. You will be working on five large brands through digital, social and traditional based media, with close support throughout. The 2nd year curriculum also includes a mentor-based programme which supports students to find their own placements based on their personal interests and specialisms. Merit-based placement opportunities are also available at AmazeRealise and other Manchester Based Agencies.
The Graphic Design & Advertising course will prepare you for many junior and starter roles within the industries such as, junior designer or art-director/copywriter, digital designer, artworker, placement roles. Graduates will have developed a wide variety of communication skills to prepare them for positions within design studios, advertising agencies, branding companies, TV, film and freelance enterprises. Alumni now work in top creative studios such as AmazeRealise, Ahoy, Studio North, W12 Studios, Degree 53, BooHoo, McCann, BDP.

There are two main costs you will have whilst studying and if you are a home student studying on a full-time course, you can apply for student finance to cover both of these:

 Your tuition fees for each year of your course.
 Help with your living costs e.g. rent, food, clothing, course materials, entertainment.

You can find more details, including the actual tuition fee charged on our Fees, Funding and Finance Page:

Learn more
There are extra cost associated with the course including an equipment list, extra printing, End of Year Show printing and preparation and Trips.

Examples below:

Equipment list: £150-£200
Printing: 1st yr £150 - 2nd yr £250
Optional Software: Creative Cloud £16 p/m (equipped on all campus Macs)
Optional trip: £300+

All students are subject to UCEN Manchester’s Terms and Conditions from the date they accept an offer to study here, full details of which can be found here.


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